The alchemist god

the alchemist god

Nas; Salaam Remi; Alchemist; Chucky Thompson; Eminem; Saukrates; Alicia Keys; Ron Browz; Agile; Claudio Cueni; Michael Herring. Chronologie. From Illmatic To Stillmatic: The Remixes (), God's Son, Street's Disciple (). God's Son (deutsch Sohn Gottes) ist das sechste Album des Rappers Nas. Es wurde im Lake) (produziert von The Alchemist); Dance (produziert von. Webb, E.: The Alchemy of Man and the Alchemy of God: The Alchemist as Cultural Symbol in Modern Thought. Relig. Lit., 17, , Webster, Ch.: From. Many alchemists postulated two sulphurs in the metals, an inward and an for, clearly, inward sulphur is nothing else than the equivalent to love of God;.

Not giving heed to the concerns doubts and criticisms of others is something I believe is a major fault in modern society.

Often, people fail to recognize the needs of the group and the community. We place so much emphasis on the needs and rights of the individual.

This causes people to focus so much on themselves to the detriment of others around them. At times, it can be beneficial to go against the group, but one should first give serious consideration to the groups concerns.

These are people who take a totally irrational stance, and stick to it as hard as they can in complete defiance to the views of everyone around them.

View all comments. Jan 08, Bill Kerwin rated it did not like it. A good parable--like "The Prodigal Son"--should comfort the afflicted and afflict the comfortable.

The problem with this little book is that it does precisely the opposite. Coelho's message--and, boy, is this a book with a message--is that each of us has his own Personal Legend, and that if we recognize that legend and pursue it sincerely, everything in the Universe which is after all made up--wind, stone, trees--of the same stuff we are will conspire to help us achieve it.

I admit I've left out a nuance or two here and there, but not many. There aren't more than three or four nuances in the book.

I fear that the result of taking such a message seriously will be to make the successful even more self-satisfied, the narcissistic more self-absorbed, and the affluent more self-congratulatory.

At the same time, those who are unfortunate will blame themselves for their bad fortune, those who lack self-esteem will lose what little they have, and the poor will see--no, not God, as the beatitude says, but--the poor will see they have only themselves to blame.

Perhaps I am being too harsh. I can see how a few individual young persons, hemmed in by parental expectations and seeking their own paths, may find enough hope and courage here to help them venture forth.

But I am convinced the damage done by books like this--like The Secret , The Celestine Prophecy , and anything ever written by the late Dr.

Wayne Dyer or, for that matter, anything he may ever choose to channel from beyond the grave --is far greater than the little good they may achieve.

If you like parables, don't read this book. Go read a book of Hasidic tales collected by Martin Buber, a book of Sufi stories collected by Idries Shah, or a book of parables and sayings by Anthony de Mello instead.

Or then again, you could just try Jesus. Jesus is always good. Aug 22, Sarah rated it it was ok Recommends it for: I know that translation affects the quality of writing, but I could not get into this writing style.

I felt like it was totally affected and contrived. The parable-like quality was totally contrived, and I thought the "moral" was pretty stupid.

Follow your "personal legacy. Granted, I am not religious. I think god-fearing people get more out of this bc they can take that leap of faith, excuse the phrase.

If this was supposed to be a story of magic, I may have been into it. But it was supposed to be a simple story of knowing yourself.

And I think, philosophically speaking, when you truly know yourself that is when you truly realize your destiny. Why do you need supernatural forces to convey that message?

This was about realizing your destiny, or "personal legacy. In short, the book attempted to be deep and failed.

A character simply called "boy" and short sentences doesn't make a story a fable. Learning from your flocks and from nature doesn't make a character inexplicably wise.

I really got nothing out of this book. It is short though. The book came very highly recommended. Read it to judge the hype for yourself.

After all, a whole nation, including Bill Clinton who I'm into , thought it was a touching account that personally changed them.

Then again, this is the same country who thought The Celestine Prophesy was worthwhile. Aug 01, Lujayn Alyamani rated it it was amazing Recommends it for: View all 81 comments.

Sep 22, Marte Patel rated it did not like it Shelves: The book was badly written, righteous, condescending, preachy, and worst of all, the ending was morally questionable.

All the fables and stories are stolen from elsewhere, religious ideas and spirituality are badly mixed, and everything is so obvious.

The book harps on about tapping into the Soul of the World, the Language of the World, about your one true path and other nonsense.

The basic idea is that if you really want something and "listen to your heart", the whole universe will Utter drivel. The basic idea is that if you really want something and "listen to your heart", the whole universe will help you achieve it if you only look for omens.

A questionable idea in a world where people no longer want to work hard and achieve independently. It reads like a really bad self-help book written for 8 year old children and disguised as a symbolic parable.

I read a lot of books and I can safely say this is the worst book I have ever read. It's only saving grace was that it was mercifully short. The problem with this book is not just that it's bad, which it certainly is, but that there are so many people out there who want to corner you at parties and tell you how it's totally changed their lives.

The profound lessons you'll learn from this book amount to nothing more than several variations on the theme of "only The problem with this book is not just that it's bad, which it certainly is, but that there are so many people out there who want to corner you at parties and tell you how it's totally changed their lives.

The profound lessons you'll learn from this book amount to nothing more than several variations on the theme of "only the very ugly is truly beautiful, only the very stupid are really intelligent, only black is white, only up is down" etc etc.

The writing is too simple to be really bad, but it's the content that gets you. By the end of the book you'll want to track down the philosopher's stone yourself and carefully beat Coelho to death with it.

Aug 20, Clint rated it did not like it Shelves: I hate this book so much. I used to work at a hippie vegetarian restaurant where everyone raved about it, so I should have known what a disaster it would be.

Writing in the style of a fable does not convince me that what the author says is true or profound, this just sucks all around, and people who describe it as magical or inspirational are probably dudes I will not be having a beer with anytime soon.

This guy, he's probably going to get a Nobel one day, too. Aug 19, Lamski Kikita rated it it was amazing Recommends it for: Santiago's journey and spiritual quest, the people he meets, the dreams he has, the omens he encounters, and the nature he speaks to, are all things that we can relate to..

It is all about finding your Pe "when you really want something, the whole universe conspires in helping you to achieve it" This book has crossed the boundaries of books, and has taken a life of its own, creating a movement all around the globe.

It is all about finding your Personal Legend and pursuing your dream regardless of any hurdles, and about being spiritually connected to the universe, which is part of us, and part of God.

Reading this book always sets me back on the right path towards achieving the dreams I have put on hold. We always try to do what everyone expects of us like pursuing a career that you hate just because that is what everyone does.

It is maktub that Coelho writes this book, shares it with the world, and affect so many lives. This masterwork is a legend and a precious treasure.

View all 30 comments. Dec 22, Sithara rated it it was ok. I need to start this review by stating 1 I can't stand self-help books and 2 I'm a feminist no, I don't hate men- some men are quite awesome, but I am very conscious of women and our place in the world.

Short summary mild spoilers: A boy named Santiago follows his 'Personal Legend' in traveling from Spain to the Pyramids in Egypt searching for treasure.

Along the way, he learns 'the Language of the World' the 'Soul of the World' and discovers that the 'Soul of God' is 'his own soul.

If you think they are hokey and silly, then you'll think this is a terrible book. If you think statements such as "When you want something, all the universe conspires you to achieve it" and "All things are one" are moving and life-changing, you'll love this book.

If such statements have you rolling your eyes, then this isn't your cup of tea. Its not that I find anything wrong with these messages.

They are important, but must be balanced with responsibility. In my experience, 'following your dreams' or personal legend is not the only way toward wisdom and strength.

Is the person who struggles to put food on the table every day for his or her family, consciously realizing that he or she may not be following his or her 'personal legend' any less heroic than some traveler who leaves everything and everyone he or she is responsible for to go on a spiritual quest?

Coelho comes close to labeling such people, as losers in life, which I find completely off the mark as some of these people have the most to offer in terms of wisdom.

The issue of responsibility is also part of this book's sexism. The main male characters in the novel have 'Personal Legends' - they are either seeking them, or have achieved them, or have failed to achieve them.

But Coelho never mentions 'Personal Legend' with regard to women, other than to say that Fatima, Santiago's fiance, is 'a part of Santiago's Personal Legend.

Instead of traveling to find her dreams, she is content to sit around, do chores, and stare everyday at the desert to wait for his return.

This is her 'fate' as a desert women. The fact that women don't have Personal Legends is even more galling considering the fact that according to Coelho, even minerals such as lead and copper have Personal Legends, allowing them to 'evolve' to something better ie, gold.

In the ideal world presented in THE ALCHEMIST, it seems that the job of men is to seek out their personal legends, leaving aside thoughts of family and responsibility, and its the job of women to let them, and pine for their return.

Of course, someone has to do the unheroic, inconvenient work of taking care of the children, the animals, the elderly, the ill If everyone simply goes off on spiritual quests, deciding they have no responsibility other than to seek their Personal Legends, no one would be taking responsibility for the unglamorous work that simply has to take place for the world to run.

On the other hand, what if both men and women are allowed to struggle towards their 'Personal Legends,' and help each other as best as they can towards them, but recognize that their responsibilities may force them to defer, compromise, or even 'sacrifice' their dreams?

This may seem depressing, but it isn't necessarily. Coelho seems to think that Personal Legends are fixed at childhood or at birth, or even before and are not changeable: But in my experience, many people have chosen to adjust, compromise, and even 'give up' on their dreams, only to find that life grants them something better, or they have a new, better dream to follow, a path providing greater wisdom.

View all 51 comments. Dec 06, Jennifer aka EM rated it did not like it Recommends it for: Really, I did this so you don't have to.

My heart and I chatted, and we agreed, this book was short. My heart thinks it was also stupid, and after spending some time talking to the wind, I came to agree with my heart.

Yet, after beginning the journey with this book and despite the words of my heart, something impelled me to continue. Surely it had something to teach me?

The book had a lovely cover made of nicely textured stock that felt good in my hands. It offered the added efficiency of a fold-over flap--something that more publisher My heart and I chatted, and we agreed, this book was short.

It offered the added efficiency of a fold-over flap--something that more publishers should make an effort to do, as it makes the use of a bookmark superfluous.

In this case, this is especially true. The prose turned out to be not nearly as nicely textured. This book knows not of irony. Still, though, I needed to complete my journey.

My heart tugged on my sleeve. As I continued my journey, I found that the text inside was set in a pleasing font.

I could find no typos, which are always a portent of doom. So I kept going. I found the words that the font expressed were simple and easy to read.

As I read them before falling to sleep each night, they neither challenged me nor troubled my dreams.

Many people, I believe, enjoy this in a book, in the same way that they enjoy Hostess Twinkies. They are filled up with calories, which causes their bodies to believe that they have been fed a nutritious meal, when in fact their brains are lulled into sheep-like somnambulism.

They grow fat and stupid er under the illusion that they have received nutrition without ever experiencing the pain of having to cook, and possibly work up a sweat or burn one's fingers.

I wondered if this book was possibly dangerous. I wondered what kind of people would be deluded into thinking, within the guise of a poorly written but deviously well-conceived parable, that this book's philosophy was, in fact, Deep and Meaningful Truth.

This book, I felt, was perhaps insidiously evil, a force with which I needed to do battle. I did not know which weapon to use, as irony appears to be rendered completely ineffective within a 3-metre radius of this book.

Still, irony and a love of absurdity hovered around me as I searched for the true meaning in this book, and why it appears to offer a powerful message to so many.

I consulted the Oracle, known across all the lands by many names. Now, there's an alchemist for you: Queen Wiki can turn knowledge into nonsense and then back again before your very eyes.

The perfect Oracle for this book. Queen Wiki turned out to be very entertaining and illuminating in this case.

I learned that Joe Jonas and Russell Crowe loved this book. I glommed on to this as an omen that absurdity was lurking close.

I interpreted it as a sign that I must continue. Again, I was struck by the irony of that, but turning back to the book, this fleeting insight that might have had a grain of real value was immediately squelched.

I sipped some sweet tea from a crystal goblet, and plodded on through the desert of thought that is this book.

The visualization for this was an idea by Alan Smith, one of my co-founders, and the designer of Business Model Generation. If you sketch out competing value propositions, you can easily compare them by mapping out the same variables e.

However, you are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company the latter need to license it from us.

However, when you us it please reference and link to BusinessModelGeneration. Here is a downloadable draft poster version of the Value Proposition Designer Canvas.

Using the Value Proposition Designer Canvas as a thinking and design tool is only a start. To get the best out of it you need to combine it with testing and pivoting.

I explain how it helps you substantially when you "get out of the building" as Steve Blank would say. My aspiration is pretty simple: I want to change the way people design, test, and build strategies and businesses.

Part of that journey is about bringing the best conceptual tools out there online and making them so useful, practical and attractive that no business person can resist.

To achieve that my team and I are looking for an outstanding tech co-founder and a senior RoR developer. Do you want to join us?

When we published " Business Model Generation " bmgen , we created a new breed of visual and practical business books.

With the Business Model Toolbox for iPad, we created the first ever tool for individuals to flesh out business ideas.

The app combines the smarts of a spreadsheet with the speed of a napkin sketch. Now, with Strategyzer alpha version , we've created a beautifully designed, easy to use web-platform for teams to build better business models.

Our Technical Lead for Strategyzer, passionate about what you do everyday and are doing the best work of your career. You care about technology, how beautiful products are built, and your are helping us bring on more specialized team members as you grow the product to keep up with an enthusiastic customer base.

You work autonomously in a self directed fashion, and collaborate closely with the core Product and UX team.

You believe that great code and great design make for a better product. You finish each day pumped about getting started the next day. Our compensation package includes a competitive salary and equity participation for a tech co-founder and potential equity participation for RoR developer.

Toronto preferably, but could be anywhere in the world since we are a globally distributed team already Work hours: Artists get inspired when they go to scenic places.

This was our most recent "workation" in Splugen, Switzerland. Our customers meet us at workshops all year long around the world. Here Alex co-founder is onstage in Berlin.

Traditionally, we eat and drink a lot. This was traditional Norweigan fare, and it was delicious! There are a lot of reasons why business models fail.

Understanding them can help us better manage risks. In this post I sketch out the four main types of failure.

I've been thinking about failure a lot recently. As an early-stage software entrepreneur failure is starring at me big and ugly every morning.

Yet, rather than just denying the possibility I prefer understanding and managing the risk of failure. And when I say "failure" I mean the big and hairy type that can put you out of business.

In the brief video below I broadly categorized business model failures into four main reasons:. My team and I of course aim to avoid the failures outlined above with the software company we're building.

More importantly, however, we strive to provide the software-based tools that can help us manage the risk of failure in order to build prosperous businesses.

Learning videos, like this one but produced more professionally and the ones in my previous posts, will be an integral part of that software package Every couple of weeks somebody sends me an email writing that I'm missing a building block in the Business Model Canvas.

Often, they point out that competition is missing. Though I believe we're too obsessed with competition, it would obviously be naive not to take into account existing or potential competitors when you design your business model.

Competition is, however, only one of several elements that are part of your Business Model Design Environment: The architect's environment is land use, legal restrictions e.

A business model designer's environment is characterized by technology trends, competitors, customer jobs and needs, and many, many more, as illustrated in the video below: Designing business models is a constant interaction between the nine building blocks of the Business Model Canvas, which you control, and the environment in which you are designing it.

We came up with this environmental model, because there was no concept out there that looked at the Business Model Design Environment in a simple, holistic, and visual way.

At every talk and workshop I try out something new to see if it sticks with the audience. An image that resonated a lot was describing the Business Model Canvas as a theater with a front stage and a backstage.

What creates value in a theater is the action that takes place on the front stage. It's what people came for and what they are paying for.

The backstage, however, is what makes the front stage possible, it enables the front stage. The Business Model Canvas is similar.

The right-hand side of the Canvas is the front stage. The left-hand side of the Canvas is the backstage. Check out my little sketch outlining the front stage and back stage of the Business Model Theater: They joined efforts in their aim to defeat poverty by teaching entrepreneurship.

The results are amazing. My recent journey illustrates the power of social networks and how linkedin and the Business Model Hub brought me to Kenya - all the way from Chile.

It was a fascinating experience that all started when I contacted Alex on Linkedin. I told him how I was teaching the Business Model Canvas to disadvantaged youth in the South of Chile with excellent results.

That's where the journey starts. He read about the exciting experience I went through introducing the Canvas in Chile.

He decided to contact me, keen to hear more. After a few hours on Skype, I declared my intention to travel to Kenya to work with him on a pilot project.

It was quite a commitment from me. Few Chileans travel to Kenya, and it was an even bigger leap considering we had never met.

Since then we have been working with unemployed youth supporting them to imagine and design innovative new businesses that create employment and defeat poverty.

I want to use this blogpost to discuss some of the insights from this experience, in particular the power of the Canvas as a great leveler. We worked with 4th year Commerce students from Egerton University and unemployed young men and women who never finished high school.

Both grasped the Canvas equally fast and applied it to imagine impressive new businesses. In fact, on a number of occasions the non-university students actually impressed us more.

One such occasion was in a session with the Salgaa Sparks youth group. In Salgaa there is no rubbish collection.

All waste is either dumped on the streets or burnt. It is a fast growing town and a popular nightspot for transit truckers, so the area is becoming increasingly dirty and unsanitary.

Sparks came to us seeking help to develop a solution to this problem. Initially, they didn't imagine starting a business, instead believing the solution to be a volunteer community-cleaning programme.

By using the Business Model Canvas we helped them discover a more interesting opportunity altogether. Firstly, they mapped their idea on the canvas, imagining it as a profitable business, and came up with a rubbish collection scheme.

Not a wholly radical idea. A similar schemes exist in other Kenyan settlements. Then they came up with another profitable idea: Using the canvas they envisioned, imagined, developed, and refined a very exciting business model with three potential revenue streams.

A business that achieves two goals at a time. It cleans-up the environment and provides unskilled youth with jobs.

They are currently applying to the Kenyan Youth Enterprise Fund and project that their business will break even in its second month!

Throughout their lives these youth have been excluded because of their social and economic background. By using the Canvas they have, with no formal business training and sometimes not even a high school diploma, produced a very attractive business proposal.

This speaks volumes for the capacity of the Canvas as a tool for profound change, empowering communities to start businesses that tackle the current structures of inequality.

We are excited to expand this programme next year. We will take graduates to both Kenya and Chile to work with hundreds of unemployed youth to develop new businesses as we seek to build a global generation of young people with a commitment to defeating poverty through entrepreneurship and not aid.

And everywhere we go we will pack the Canvas as the key tool in our arsenal! The Business Model Canvas is continuing to spread across the business world.

However, some people and organizations use it in more sophisticated ways than others. So I came up with four levels of strategic mastery as to competing on business models.

At the lowest level of mastery, level 0 strategies , people focus on products, technologies, and value propositions mainly.

They aren't even aware that it is often the business model that makes the difference between success and failure. At the highest level of mastery, level 3 strategies , companies disrupt themselves with new and innovative business models, while their existing business models are still successful and make money.

I played around with a new video tool, educrations , to outline my thoughts. Check out why focusing on products and technology alone is like competing with training wheels, while you could be riding a Ducati Monster: In the video I describe four levels of mastery:.

As a complement to this post you might also want to have a look at my post on the characteristics of a good business model, 7 Questions to Assess Your Business Model Design.

If you carefully watched the video you probably noticed that I messed up the Gary Kasparov quote, which should have been: Good that I can blame the jet lag from my trip to New Orleans ;-.

Watch my Stanford talk: I'd also like to remind the world what makes this place so special with a little video excerpt of an interview with Steve Blank by Om Malik of GigaOM: During my stay I also ran one of our public enrollment workshops in San Francisco.

They did an amazing job. Rachel sketched out a visual memory of my intro on he iPad. Have a look at the result below: More ideas came out of my two weeks in the Bay Area, which will certainly fill some more blogposts.

I've been thinking about "plug-ins" that complement the Business Model Canvas for a while. One concept that I've been looking at more closely over the last few weeks is the invaluable "jobs-to-be-done" approach.

The result is a prototype conceptual tool, the Customer Value Canvas Map v. Originally, I set out to design an ultra applicable, simple, and visual Canvas Map for the customer jobs-to-be-done concept.

My motivation was to create a dedicated and complementary Canvas Map that helps organizations sketch out and analyze the fit between their value propositions and the customers they target in a more granular way than the Business Model Canvas mapping does.

The result of my endeavor is a prototype conceptual tool, the Customer Value Canvas Map v. It's the outcome of several iterations of prototype concepts, test runs with workshop participants, try-outs students, applications with my own team, and several conversations with my bmgen co-author Yves Pigneur who is also a concept geek like myself.

While the initial idea was to design a JOBS Canvas, the result turned out to become a mash-up of several approaches from various different thinkers.

The first screenshot simply illustrates how I started to map out a business model, notably by adding sticky notes to the Customer Segment and Value Proposition part of the Business Model Canvas.

However, the Canvas does not make the details of the Value Proposition VP , nor its fit with a Customer Segment's CS needs, explicit, because it focuses on the big picture.

The annotations in the second screenshot describe which characteristics behind the VP and CS could be interesting to study in order to understand and analyze their relationship and fit in more detail.

This would allow us to map what value precisely is created and with regard to which customer needs. That's where the Customer-Value Canvas Map comes in.

The next image connects the two pieces described above. The resulting Customer-Value Canvas Map now allows you to map out and analyze how the Value Proposition you designed fits the Customer Segment's job and the customer's pains and gains.

Steve invites people to "get out of the building" and talk to customers. Now you have another tool besides the Business Model Canvas to map the outcomes of those customer conversations.

As mentioned above, I tried out several iterations of the concept with my executive workshop participants and university students.

I also tested the final Customer-Value Canvas Map 0. Together with Alan Smith, bmgen designer and co-founder of my software business, we mapped out the Customer Segments and Value Propositions for our upcoming Web App.

In the images below I illustrate how the Customer-Value Canvas Map helped us visualize and structure our conversation about the Value Proposition of our Web App for consultancy clients who apply the bmgen concept to help their own clients innovate their business models.

The next image outlines the jobs we are trying to help our consultancy clients get done. There are two main types of jobs we are interested in helping our consultancy clients with.

On the one hand they advise clients on business models by running workshops and delivering results and communications.

On the other hand they have to continuously acquire clients, retain clients and demonstrate credibility in their consulting domain.

I used color-coding to distinguish the different type of jobs. The following image outlines some of the consultancy client's most important pains related to the described job.

This includes the risk of giving clients bad advice, the difficulty to manage client follow-up and communication, the time-consuming production of PowerPoint slides, and the risk of defecting clients.

The next image outlines some of the consultancy's gains related to the job. This includes specialist support that helps them advise clients on BMs, easy monitoring of client progress, an easy way to acquire clients, switching costs that prevent customers from leaving, and growing and recurring revenues.

The next images shows which products and services are targeted at the customer. In the case of our example this is simply a cloud-based business Model Web App and dedicated teamspaces for clients or teams.

The following image shows how the Value Proposition is expected to relieve pain. This includes simplified production of business model documents and documentation, decreased risk of having various versions of the same business model document circulating, and a collaborative platform that makes working together easier.

The last image shows how the Value Proposition is expected to create gains. This includes the support for business model consulting, tools that just work, customization, smooth and continuous client communication and follow-up, and lastly, the fact that it creates switching costs for a consultancy's clients.

How it all started. I now frequently use the JOBS concept in my workshops because it helps business model innovators look at Value Propositions from a totally new perspective.

Mark is co-founder of Innosight and author of the excellent business model book Seizing the Whitespace. In our conversation we chatted about the fact that the JOBS concept is tested and proven, but that there is no visual template for it like for the Business Model Canvas.

That is a pity, since I have come to learn how powerful visual templates can be to foster strategic conversations and innovation.

While iterating through several conceptual designs I quickly realized the value of mashing-up the JOBS concept with other approaches.

If you found this blogpost interesting, don't hesitate to test the Customer-Value Canvas v. I've already seen how it works for several people and groups, but I'd be curious how it works for you!

I deliberately left the Customer-Value Canvas v. Visual Thinking is central to designing, testing, and building business models. At the heart of a business.

At the heart of every business beat two essential elements: An idea without a plan is just a dream. A plan without an idea is just a list.

For a business to grow and thrive, it must have both. Sometimes the idea comes first: Sometimes the plan comes first: Let me show you. Because words always proceed in a single line, when they are finished we usually forget where they started.

And that is a great way to describe a business. Ultimately, customers are the only relevant judges of your business model. However, even before you test your model in the market, you can assess its design with 7 questions that go well beyond the conventional focus on products and market segments.

In order to assess your business model you should sketch it out on the Business Model Canvas outlined in the video below.

If you want to know more about the Canvas and how to use it you can read Business Model Generation of which 70 pages are available for free on our website.

I call this the Value Proposition. So before even turning to your business model as a whole, you need to ask yourself some basic questions related to your Value Proposition and the Customer Segments that you are targeting.

However, even the greatest products are having an increasingly hard time to achieve a long-term competitive advantage. Below are eight questions to assess your business model design.

The higher the switching costs, the likelier a customer is to stick to one provider rather than to leave for the products or services of a competitor.

Well, that was more than a product innovation focusing on storage. It was a business model strategy to get customers to copy all their music into iTunes and their iPod, which would make it more difficult for them to switch to competing digital music players.

Scalability describes how easy it is to expand a business model without equally increasing its cost base.

Of course software- and Web-based business models are naturally more scalable than those based on bricks and mortar, but even among digital business models there are large differences.

An impressive example of scalability is Facebook. With only a couple of thousand of engineers they create value for hundreds of millions of users.

Only few other companies in the world have such a ratio of users per employee. A company that has pushed the limits even further is the social gaming company Zynga.

A company that quickly learned its lessons regarding scalability was peer-to-peer communication company Skype in its early days.

Their customer relationship collapsed under the weight of large numbers, when they were signing up ten thousands of users per day.

They quickly had to adapt their business model to become more scalable. Recurring revenues are best explained through a simple example.

When a newspaper earns revenues from the sales at a newsstand they are transactional, while revenues from a subscription are recurring.

Recurring revenues have two major advantages. Firstly, the costs of sales incur only once for repetitive revenues. Secondly, with recurring revenues you have a better idea of how much you will earn in the future.

A nice example of recurring revenues is Redhat, which provides open source software and support to enterprises based on a continuous subscription basis.

In the world of Software as a Service Saas these types of subscriptions are now the norm. This contrasts with Microsoft, which sells most of its software in the form of licenses for every major release.

However, there is another aspect to recurring revenues, which are additional revenues generated from an initial sales.

Or have a look at Apple. While they still earn most of their revenues from hardware sales, the recurring revenues from content and apps is steadily growing.

Dell pioneered this model in the computer hardware manufacturing industry. By assembling on order after selling directly they managed to escape the terrible inventory depreciation costs of the hardware industry.

Results showed how powerful it is to earn before spending. This is probably one of the least publicized weapons of mass destruction in business model design.

What could be more powerful than getting others to do the work while you earn the money? In the bricks and mortar world IKEA gets us to assemble the furniture we buy from them.

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Read reviews that mention personal legend paulo coelho must read read this book easy read highly recommend along the way thought provoking follow your dreams main character great book shepherd boy life lessons recommend this book ever read years ago following your dreams quick read well written soul of the world.

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Kindle Edition Verified Purchase. I purchased and began reading this book 2 years ago and, for whatever reason, I couldn't get into it. I found it incredibly dull and tedious and finally gave up halfway through.

A few weeks ago I took my mother to a dental appointment and opened my Kindle to see what I had available while I waited. I decided to give this book another try and started from the beginning, as I couldn't remember anything from what I read previously.

I'm not sure what was different this time around, but I was completely engrossed and my 2 hour wait flew by! I continued to read whenever I found a chance and finished it within a few days.

I now find myself constantly thinking of the story and relating it to my own life, as well as my friends and family.

It's a short and very simple story, but definitely worth reading! I picked up a copy of this book because my students were reading it for their English class and I like to throw them off by slipping literary references into Algebra class.

I figured it was a short book, it wouldn't take along time, and it would give me a sense for what they were learning in their other classes and maybe spark some cross-curricular ideas!

Oh man, was that a mistake. It didn't do any of those things and apparently kids these days don't actually read their summer reading, what a shame.

Instead, I fell deeply in love with this book and have read it three times in the last two years. It's the kind of book that works on more than one level - you have your hero who goes on an adventure, learning from a wise mentor, hitting roadblocks, coming to know himself and the world around him before realizing that his true treasure was in himself all along, and if that's all you get out of the book, then that's fine, but there's more going on here.

The difficulty of the book is figuring out what that more is. The book constantly suggests and hints at lessons that seem at once a comment on ethics and metaphysics, history and anthropology, post-colonialist critique and folk fairy tale.

Biblical allusions abound next to Islamic lessons on the nature of God while institutions and mysticism are equally likely to be evoked and revoked.

There's always the sense as you read that there is something lingering under the surface, but the minute that you try to grab it or write it in a review it seems to disappear.

That seems to be the point of the book, that the message is clear if you read it without trying to grab it.

Hold it loosely and it comes easily, try to describe it and it flits away. The book is allusive; it works on you without seeming to, and at the end you're left both satisfied as the adventure concludes and also wanting more, or perhaps wanting to do more.

Perhaps that's why I like this book so much - it doesn't yield its secrets easily, or perhaps it yields it too easily, and you finish wondering where your heart and your treasure lie and what your personal legend might be.

I imagine that this book might say more about its reader than its text: To put it simply, this book changed my life. The author is overtly religious, and even though I am not, I admire the messages of this story in my own way.

I think that this book would have had a profound influence on me no matter what state good or bad my life was in when I read it, and I would recommend it to anyone.

There were many parts that I read over two or three times -- not because I didn't understand, but I was so amazed that I found myself wanting to experience a passage again.

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The Alchemist God Video

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